Drew Lock’s Golf for Parkinson’s Outing
Goal
Conceive and develop a compelling event from the ground up, utilizing Racoon Creek Golf Course as the venue.
Approach
Thematic Ideation: Drawing inspiration from the venue and location, a concept was conceived centered around a celebrity fundraiser golf outing, leveraging Drew Lock's presence and supporting the Parkinson's Foundation.
Event Structure: A two-day event structure was devised, beginning with an exclusive cocktail night and dinner. This set the tone for the subsequent golf tournament and other engaging activities.
Activities Planning: Engaging activities were brainstormed to cater to both players and non-players, enhancing the overall attendee experience. These activities included mini-games, raffles, and vendor stands.
Partner Selection: The choice of Drew Lock and the Parkinson's Foundation as partners aligned with the event's philanthropic and sports-centric theme, creating a purpose-driven initiative.
Marketing Strategy: A comprehensive marketing plan was crafted to promote the event, utilizing Drew Lock's popularity and emphasizing the event's significance in supporting a noble cause.
Budget and Timeline: Detailed budgeting and timeline planning were undertaken to ensure that all aspects of the event, from venue costs to catering and marketing expenses, were considered and organized.
Creative Innovation: Despite having only the venue as a starting point, the project demonstrated creative thinking by building a complete event concept from scratch.
Detailed Event Blueprint: The event plan covered every aspect, including the event schedule, activities, marketing strategy, and budget allocation.
Alignment with Purpose: The event's alignment with Drew Lock's philanthropic efforts and the Parkinson's Foundation highlighted its meaningful purpose and potential impact.
Collaborative Engagement: The project showcased the ability to collaborate, integrating different elements to create a coherent and engaging event.
Event Management Proficiency: Planning and organizing an event highlighted project management skills, event coordination, and strategic thinking.
